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The guide for your US expansion plans

Question the Questions will clarify your US expansion ambition. The best practices, insights and learnings are here, from those who’ve been there and done it.


Collected wisdom

A curated collection from the people who’ve tried, failed, succeeded and thrived.

“Our trigger to go to the US was competitor related; someone else was going to take the opportunity and it was quite unusual to be in a situation as a consumer business where, in the US at the outset, there weren’t any peer models.”

Ed Boyes, US CEO Hello Fresh

“Americans will buy from domestic vendors unless you can prove you are two to three times better, or you have US marquee clients that you can showcase.”

Ian McCaig, Qubit

“Build a book of business or sufficient demand before building your base of operations in the US. Start small and test the market; you don’t need to invest heavily to assess traction.”

Paolo Wyatt, graze.com

“It’s easy to go too fast or be too early with the US launch before the company is prepared to take this challenge. It’s a differently structured and hyper-competitive market; therefore, European entrepreneurs might benefit from considering soft launching there first.”

Rytis Vitkauskas, YPlan

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First Ask

Expanding abroad

Should you expand abroad?

by Priscilla Bala

Without a well-developed, strategic rationale for international expansion, companies risk under resourcing their foreign entry, un

Then Test

Expanding abroad

Have you built a local network?

by Priscilla Bala

Before you open your doors to customers in the US, you should research the market in person. There is no substitute for physical presence.

Then Do

Building teams

Who is leading your team?

by Priscilla Bala

“Americans love an underdog story, but they want to hear it from the hero’s mouth.” The choice of US lead is critical: You need someo

Building teams

Who is on your US advisory board?

by Priscilla Bala

When Yext, a B2B tech company that powers location data in search results, wanted to grow its customer reach in the US, its team was intenti

Start asking the right questions today

Thinking about opening a business in the US? Download the full 150-page report here.